Brief
Greyson Brokerage is a commercial real estate brokerage firm specializing in the acquisition and disposition of apartment buildings in the Chicagoland area. They specializing in multifamily investments. I was able to produce several accomplishments for their product offering and brand, including:
- Researching competitive real estate firms.
- Creating the GB logo.
- Performing a Think Aloud user testing.
- Designing and launching desktop and mobile version of their website.
- Establishing a modern style guide to be used across all products from websites, email and print.
GB Logo & Style Guide
Wire Frames
Think Aloud User Testing
With a limited budget from GB, I decided to perform a ‘Think Aloud’ user testing. What I found out was property owners wanted to know what their property is worth and not necessarily wanting to click on the contact us menu at the top of the header. I created an icon box offering a free property evaluation. I also added a market news section since GB mails out quarterly newsletter. The last box was highlighting the property management side of their business.
Print Design