UX Design


ORBITZ REWARDS PAGES

Problem: 
Users were not engaging with the reward program because the key benefits were buried in dense text or poorly placed CTA. 

Solution: 
Repositioned content to prioritize rewards visibility, simplify information architecture, and guide users toward conversion. 

Key Changes Made: 

  1. Moved rewards summary to the top for immediate visibility 
  2. Group related benefits under clear section headers. 
  3. Added visual hierarchy using: 
    • Icons/cards for quick scanning
    • Progressive disclosures: “Benefit dropdowns” 
  4. Tested iterations via A/B testing 
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    GREYSON BROKERAGE

    Project:     
    UX Design & Brand Identity

    Greyson Brokerage is a commercial real estate brokerage firm specializing in the acquisition and disposition of apartment buildings in the Chicagoland area. They specialize in multifamily investments. 

    Role: 
    UX/UI Designer

    Problem Statement 
    The client needed a digital experience that: 

    • Addressed key pain points for investors  
    • Established brand credibility through intuitive navigation and clear value propositions. 
    • Converted visitors into leads
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    ORBITZ PRIDE

    Project: 
    Travel Guide Landing Page – UX/UI Design

    Role: 
    UX/UI Designer

    Objective: 
    Design a high-converting landing page that helps travelers

    • Discover top vacation destination 
    • Navigate the city like a local
    • Stay updated on events and seasonal activities  
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    EBOOKERS BONUS+

    Project:
    Responsive Website & Email Campaigns 

    Role:
    UI/UX Designer  

    Problem Statement: 
    Create the Ebookers Bonus+ desktop and mobile app sites as freestanding. Recent acquisitions have bloated the rewards and benefits pages of Expedia, causing redundancy and confusion.

    • Clarify their service offering through intuitive “How It Works” flow 
    • Increase conversions by highlighting benefits more effectively 
    • Maintain brand consistency across desktop, mobile, and email touchpoints 
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    ORBITZ VIP ACCESS 

    Project: Orbitz VIP Access Portal 

    Role: Lead UX/UI Designer/Collaborated with Content and Loyalty Teams. 

    Objective: Design an exclusive digital experience that: 

    • Communicates VIP tier benefits compellingly 
    • Streamlines access to premium features 
    • Aligns with ongoing marketing campaigns 
    • Maintains luxury feel across devices 
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