UX/UI Process & Solutions
- Responsive Website Redesign
- Conducted competitive analysis of 6 travel sites to identify UX patterns
- Icons/cards for quick scanning
- Animated Emails
- Developed animated prototypes for:
- Personalized balance and point expiration date
- Lifetime points earned and redeemed
- Tier level and benefits included in tier
- Cross-Functional Collaboration
- Worked with marketing to align UX with campaign goals
- Established design tokens for brand consistency web-to-email
- Conducted joint workshops to optimize conversion paths
- Outcomes
- Reduce user confusion by 40% in testing
- Increase in mobile conversion post-launch 30%
- Higher engagement with animated emails vs static 22%
Ebooker.ch site went live and I was asked to create an email with an infographic to illustrate the tier status of a member.