VIP Access

UX/UI Process & Solutions 

1. Discovery & Alignment 
   • Conducted stakeholder workshops with marketing to: 
     • Map VIP user journeys 
     • Define success metrics 
2. UX Solutions 
   • Created “value ladder” layout 
   • Icons/cards for quick scanning 
   • Incorporated loyalty colors to VIP photos
3. Results 
   • 47% increase in VIP signups (Q1 post-launch) 
   • 23% higher mobile engagement vs previous portal 

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Wireframe Concepts | Balsamiq